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Lawn Doctor provides operating plan and local-store marketing plan processes to take franchisees through a series of questions designed to link their business objectives to supporting elements.These Web-hosted solutions have become the backbone of the annual planning our regional business consultants conduct with franchisees.

It is a balancing act we have become all too familiar with, one of maintaining net income, while not eroding the value and integrity of the brand and operating system.If your company is spending a considerable amount online, you may want to consider researching these tools or partnering with an agency that has access to them in order to assist you in more effectively reducing or reallocating your marketing budget.Horse and Rider The evaluation of the marketing plan should be done in tandem with a review of the related sales tactics.One of the first items to be evaluated in this context is the marketing plan.While it is important to look at your marketing efforts on a regular basis, this exercise has taken on a whole new meaning in the business environment in which we now operate.

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